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Issue Date: Feb 2000

Vidar appoints First Graphics as its distributor

1 February 2001

In line with its aim to provide the digital printing industry with the best products available First Graphics has signed an agreement with Vidar Systems Corporation to distribute its products in southern Africa. Vidar is a leading manufacturer of large-format document scanners.
First Graphics' General Manager Don Yates is very excited about the appointment. "First Graphics' strategy is to be a main player in both graphics and CAD/GIS markets. In line with this strategy we realised that we required a large format scanner as part of our product portfolio. We are overjoyed that Vidar has chosen us to distribute its product range in southern Africa."
Vidar's European Sales Manager Peter Sandberg is equally delighted about the agreement. He believes it will not only benefit the two companies but also the local printing industry. He says although the trade name Vidar is associated with high quality and renowned for best value for money the company does not yet have the market share in South Africa that it has in the rest of the world.
"Thus far, Vidar's representation in South Africa has focused on the CAD market only. Although Vidar certainly has a number of products suitable for the CAD market our main strength is in the repro-graphics market. To enter this market in South Africa we had to identify a new distributor focused on that market. After extensive research we found that First Graphics would be the ideal partner for us.
"Since we are shortly releasing new products for both the pre-press market and the GIS market, both big markets in South Africa, we expect that First Graphics will become a very strong partner of ours and we are very happy to announce the new partnership."
First Graphics
(011) 799 3800


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