Rosebank-based Full Colour Graphics has completed its circle of business with the purchasing of an Encad NovaJet 700 60" wide format printer. Owner John Emery says the Encad printer has enabled the bureau to comply with its customers' requirements for a one-stop shop.

"There is a huge demand for posters and the advertising industry prefers to deal with a company that can offer it a full service under one roof," explains Emery. "Before the installation of the Encad 700 Full Colour Graphics could not print wide format posters. We realised that we needed to provide our clientele with an entire solution and expanded our business to complete the circle - and to stay competitive."

After investigating the market for a while, Emery bought the Encad 700 wide format printer from First Graphics. "There are various reasons why we chose the Encad printer. The most important of these are the impeccable service that we received from First Graphics and that the Encad printer is more affordable than its competitors because of its compatibility with other consumable brands.

Like most other owners of the Encad 700 printer, Emery is very pleased with its reliability, speed and high quality. "The biggest advantage of this printer is that it can run 24 hours uninterrupted and unattended, enabling us to do high volumes of printing. The dual ink lines also make switching between indoor and outdoor inks and media fast and easy."

First Graphics is the sole local distributor of Encad products.

First Graphics

(011) 799 3800

www.firstgraphics.co.za