"In the past many smaller companies had to out-source their printing jobs because their bottom line and workload could not warrant the purchase of a wide-format printer," comments Eric Morgan, National Sales Manager for Digital Products at First Graphics, South Africa's leading supplier of wide format printers. "Similarly, many potential entrepreneurs were put off establishing their own printing companies by the initial start-up costs of investing in a printer."

But the recent move by First Graphics to supply the market with reasonably priced pre-owned Encad printers which have been fully reconditioned will change the face of the South African printing industry," he says.

According to Morgan, the launch of the versatile Encad 850 earlier this year has prompted companies throughout the country to trade-in their earlier Encad generation wide-format printers for the latest model. The Encad 850 has opened up a new market for many businesses in the printing industry, he says, and leading companies want to invest in the latest equipment.

This has created a wealth of opportunity for smaller or start-up businesses which are now able to acquire pre-owned printers which are capable of a wide range of exciting functions and come standard with a broad array of features. All pre-owned printers sold by First Graphics are fully guaranteed, and the company has undertaken to provide the same level of after-sales service on pre-owned printers as it does for new products.

First Graphics, a leading supplier of equipment, technology and consumables to the printing industry, is the sole local distributor of Encad products.

First Graphics

(011) 799 3800

www.firstgraphics.co.za