Xerox has launched a four-pronged attack on the SA market with new laser printers, production printing systems, document management software and services.

Although most Xerox printers are available in SA and other developing markets, some have been adapted to suit extreme climatic conditions, and will in certain cases be pitched at different areas in the office as in the US and Europe. Two laser printers, the Phaser 7300 and 7700, are among the workgroup offerings. The printers' most salient feature is single-pass technology, printing a colour image in one pass, as opposed to the four passes (cyan, magenta, yellow and black) required by traditional colour lasers. The 7300 tabloid printer prints 37 pages per minute (ppm) in monochrome, and 30 in colour.

Advanced media capabilities include a toner density adjustment facility and a media sensing display, cost saving features (including Run Black mode), web-based management tools, installer tools and sensors determining toner or paper levels.

Xerox has also unveiled WorkCentre Pro 420, a printer/copier system with productivity features usually found at the higher end, such as duplexing (two-sided printing) and electronic pre-collation. The 420 prints both sides at 11 ppm and one side at 20 ppm. Mehmet Sezer, Xerox SA marketing director, says Xerox customers have saved, on average, 15% to 20% in productivity gains and reduction of overall printing costs. Other WorkCentre products include the 315, 320, 412, 423 and 428. Corporates that need colour are served by the midrange DocuColor range, which prints at less than R1 per page, while the ColorGrafX system serves the high-end and graphic art industry. The former uses Emulsion Aggregation toner, which is grown rather than crushed into uniformly spherical particles, enabling the use of less toner for the same effect.

For more information contact Xerox SA, 011 928 9353.