Daratech President Charles Foundyller issued a wake-up call to Bentley International User Conference attendees during his keynote address. "If you are not running scared about your job, the perceived value of your competence, your company ... you are either on Prozac, or the people in white suits want to know where you are getting your stuff from. Or maybe, you just do not get it yet," he said. Foundyller's fast-paced talk had a common theme - the web has changed everything:

On relationships:

"There are others you have never heard of getting in your customer's face more often and more convincingly than you. Face it: your Rolodex is online for everyone to see."

On designs:

"You are good. Do your customers see you the same way?"

On execution:

"Teams of engineers and architects all over the globe are collaborating to make that special blend of expertise you have not so special."

On knowledge:

"Knowledge warehouses and search engines give the appearance of marginalising you."

On resources and experts:

"If you cannot find it on the web today, are you sure it is not going to be there next week?"

Foundyller then made a prediction: "99% of today's e-businesses will fold, be merged or be born again." He went on to say that the value of assets and competencies has changed dramatically and advised the crowd:

* Be alert.

* Keep up with what is going on.

* Expect to change your e-strategy.

* Do not bet the farm on anything - not yet.

* Be incremental.

* Do not stay still ... move.

* Create an infrastructure.

* Play defence as much as offence.

"Remember, no one knows where this is going," Foundyller concluded.

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