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Issue Date: June 2002

Lexmark's 'Baby Days'

1 June 2002

Lexmark International SA recently announced that it has embarked upon an initiative to support Cotlands Baby Sanctuary through its cartridge recycling initiative, called CRIB (Cotlands Recycling Initiative for Babies).
Mark Hiller, Jackie Schoeman and the kids from Cotlands
Mark Hiller, Jackie Schoeman and the kids from Cotlands
"As SA's newest baby in the printing world, it is fitting that as part of our parent's global environmental concern, that we align ourselves with a project that is appropriate both in this regard and additionally contributes towards the social needs of our local community," commented Mark Hiller, MD of Lexmark International SA. "We will finance 'Baby Days' for the Cotlands Baby Sanctuary via a contribution based upon returned cartridges from both businesses and individuals, and our aim is to accumulate 5000 'Baby Days' within the space of a year."
Mark Hiller and Miss SA, Vanessa Carreira at a recent function that launched Lexmark’s CRIB initiative
Mark Hiller and Miss SA, Vanessa Carreira at a recent function that launched Lexmark’s CRIB initiative
Inkjet cartridges can be sent back to Lexmark via a pre-paid envelope found in each new cartridge box. Laser toners are also being collected via bins placed in corporations across the country.
These cartridges and toners will be recycled or responsibly destroyed to protect the environment. With over half a million cartridges introduced each year, failure to undertake a properly managed and fully controlled destruction of cartridges equates to the dumping of over 1000 m3 and 60+ tons of toxic waste. Lexmark believes that this is an opportunity to make a difference.
Lexmark International SA
011 329 0999


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