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Issue Date: December 2002

Minolta enjoys success in colour copier market

1 December 2002

When Minolta South Africa topped the colour copier-printer market with a 35,5% market share in colour copier placements in South Africa in the 12 months to end 2001, South Africa became one of a few countries in the world where Minolta boasted a number one ranking in colour copier market share.
This position was achieved as a result of a 193% increase in Minolta colour copier sales, in comparison to the industry's 41% increase in total colour copier sales.
Colour division product manager, Marianna Gdanis, says research results reveal that the demand for faster and more sophisticated colour copiers is growing, and attributes Minolta's success to the implementation of a strategy, which she was recently invited to share at the Minolta Asia/Middle East conference in Japan. "In 1997, Minolta South Africa recognised the growth opportunities in the colour market. We realised we were not the first to market, we did not have the largest range of product, and we did not necessarily have the best products on offer - so we decided to position ourselves as 'different'," says Gdanis. To Minolta South Africa, 'different' meant offering customers a unique purchasing experience. Where customers typically dealt with four different vendors for the hardware, software, technical support and consumables components of their solution, Minolta offered all these elements under one roof. "Before we could become the 'number one' company, we had to become the 'one number' company," says Gdanis. "One number meant one company to call for a total solution." Gdanis, says Minolta's ongoing success is further attributed to a competitively priced product range, and quality products that have received Editors Choice Awards and Bertl Five Star ratings. "This continues to be backed up with a focused colour division at Minolta South Africa, with a highly qualified software support division and a dedicated colour technical division," she concludes.
For more information contact Marianna Gdanis, Minolta South Africa, 011 661 9000.


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