MapInfo Corporation has released MapInfo Professional V7.0 and MapInfo Professional for Microsoft SQL Server, the newest versions of its location-intelligence software.

MapInfo Professional is used by organisations in many industries to visualise and analyse data and identify trends to make better-informed decisions. MapInfo Professional V7.0 and MapInfo Professional for SQL Server include new, easy-to-use features that promote information sharing and improve decision-making across multiple levels of an organisation.

MapInfo Professional provides users with the ability to visualise, manage, enhance, report and publish information with a location aspect. For example, it allows marketing departments to perform sophisticated data analysis to determine target markets and plan effective direct mail campaigns. Sales managers can gain in-depth intelligence of customer buying habits for improved CRM practices. Operations managers can track field assets and service personnel. Organisations can also use MapInfo Professional to assess risk, plan disaster recovery and form business continuity strategies. Government agencies can use MapInfo Professional to strengthen homeland security practices with smart emergency response tactics and asset management procedures. Through location-based intelligence, MapInfo Professional helps businesses and government agencies make better decisions and increase ROI.

New features aid decision-making

MapInfo Professional V7.0 supports industry standards and is Microsoft Windows and Windows XP logo certified, thereby enabling easy integration and interoperability with other MapInfo products and business applications for enterprise-wide analysis. An interface offers extensive data access options to the nontechnical user and further enhances the user experience with new preference settings and options.

Enhanced data manipulation, processing and publishing capabilities provide additional ways of viewing data. In addition, users can now access data from disparate applications and remote enterprise databases, including SQL Server, to build a complete demographic view. MapInfo Professional V7.0 also allows users to share data, via the Internet, intranet or pocket PC device.

In addition, MapInfo Professional for Microsoft SQL Server allows multiple users to access and analyse data inside SQL Server through a MapInfo Professional interface and then edit the same maps, at the same time. This is important for users who are collaborating with several colleagues or business partners.

For more information: Spatial Technologies, 011 807 3807, info@spatial.co.za